hype

When money and hype recede from the art world, one thing I won't miss will be what curator Francesco Bonami calls the 'Eventocracy.' All this flashy 'art-fair art' and those highly produced space-eating spectacles and installations wow you for a minute until you move on to the next adrenaline event.

You can hype a questionable product for a little while, but you'll never build an enduring business.

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There is a lot of hype and fear about this much-talked-about prospect of designer babies.

Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.

What's sad is that there is an addictive quality to that, to believing your own hype to allowing yourself to become validated by others and no longer by yourself. That's the danger of celebrity.